
Driving Content Marketing by Quality
Content marketing, on an average, shores up around 25 percent of a marketing budget. Many marketers think quality vs. quantity debate is unrealistic. But the whole process of better content marketing relies on these two buzz words. For most of the brands, it’s likely that content quality will be impacted due to rise in content generation without quality checks. But in some instances, brands that are developing high volumes of content can attain good grade in SEO (Search Engine Optimization).
How content quantity impacts content marketing?
The content that's published on each website or blog will create an opportunity to appear on the Search Engine Results Page (SERP) which leads to the generation of a higher percentage of traffic coming from organic searches within frequent intervals of time. But sometimes, there will be a chance of losing search benefits, if the published content is poor.
With a high volume of content, a brand can be able to send more information or data to its users, and also it can promote more services using social media posts.
Check this out: Top MarTech Consulting Startups
How content quality impacts content marketing?
In content marketing, sometimes quality takes higher priority than quantity. Creation of content with high quality is one of the essential requirements for an organization. Developing Quality content is more advantageous in creating a positive impression among users.
Promoting the brand content with high traffic can create revolutionary changes in content marketing of an organization. In addition, if the quality of content is right even though the quantity of content is less then also there will be opportunities to promote the brand goals.
With the ultimate balance on both the quality and quantity of content can optimize the whole content marketing process. The appropriate mixture of these two can yield better productive results.
ON THE DECK
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
