DRONERESPONDERS Launch Updated Brand Identity for Support of Public Safety UAS Initiatives
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DRONERESPONDERS Launch Updated Brand Identity for Support of Public Safety UAS Initiatives

By CIOReview | Tuesday, May 11, 2021

The refreshed logo embodies the evolution of the DRONERESPONDERS non-profit program since its release by AIRT just two years ago.

FREMONT, CA: The Airborne International Response Team (AIRT), the pioneering 501(c)3 organization helping Drones For Good for emergencies and disaster response, unveils an updated and modernized brand identify for DRONERESPONDERS, the fastest-growing non-profit program aiding public safety unmanned aircraft systems (UAS) programs and operations.

The refreshed logo comprises the familiar DRONERESPONDERS red, black, and white color, along with an updated font style accompanied by a modernized badge icon with a drone symbol on it.  The badge is tilted forward as a tribute to first responders who fearlessly head into harm to help others.  The symbology indicates the confident track that the program blaze in the safety drone industry.  All elements were developed to pay homage to the legacy of the original DRONERESPONDERS brand identity, which entered duty upon the program's release in 2019.

The company has now officially entered the third decade of the 21st century, and it sees technological emergence unlike any before witnessed by humankind. Its new brand identity will better represent DRONERESPONDERS, its members, and its partners as the firm continues to grow alongside unmanned and autonomous aviation and the whole public safety sector. The new-look of DRONERESPONDERS has launched on the cusp of the DRONERESPONDERS Global Public Safety UAS Summit at AUVSIs XPONENTIAL, the virtual edition of the globe's largest unmanned systems conference.  DRONERESPONDERS will leverage the updated brand on all new projects moving forward, as the original logo is retired from service.