Dun & Bradstreet Signs Definitive Agreements to Acquire Eyeota and NetWise
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Dun & Bradstreet Signs Definitive Agreements to Acquire Eyeota and NetWise

By CIOReview | Monday, December 13, 2021
Cio Review

Cio Review

The acquisitions will reinforce the D-U-N-S® Number's capabilities, making it easier for marketers to connect offline and online data to enable tailored B2B marketing and activation globally.

FREMONT, CA: “This is a fast-paced, growing market and we are seizing the opportunity to expand our role as the global provider of trusted data that fuels a more expansive set of B2B marketing and sales solutions. Just as our clients rely on the D-U-N-S Number for precision in their offline data, these acquisitions will help to provide them with the same level of confidence and consistency online as well," states Anthony Jabbour, Chief Executive Officer of Dun & Bradstreet. Dun & Bradstreet Holdings, Inc., a leading global corporate decision-making data and analytics provider, signs definitive agreements to acquire Eyeota and NetWise. These acquisitions will strengthen the Company's position in the B2B online marketing value chain and complement the Company's fast-growing Audience Solutions business by providing worldwide scale and the online data necessary to fuel global omnichannel marketing. "With the addition of these two complementary companies, we will be doubling down on our Audience Solutions business, which has grown over 40 percent year-to-date," adds Jabbour.

While the expansive digital world presents marketers with numerous opportunities, they are frequently confused about whether their advertising efforts and media budgets reach the target consumers online. Recognizing that modern marketers require a robust strategy for influencing desired customers across multiple digital touchpoints, a combined Dun & Bradstreet, Eyeota, and NetWise will be able to provide data and technology that enables businesses to confidently identify, reach, and engage high-propensity B2B audiences for multi-channel marketing campaigns.

“NetWise excels at joining the offline and online worlds together to connect businesspersonas to their online personas,” states Dwight Gorall, Chief Executive Officer of NetWise. “We look forward to joining the Dun & Bradstreet family with Eyeota. Once together, we can work to create a complete solution for clients, enabling a full spectrum of capabilities—from audience creation to activation—at scale across many demand-side platforms, customer relationship management systems, connected TV or social media platforms. We are committed to helping global enterprises future proof their marketing strategies so they can thrive in a multi-channel world.”

“Eyeota’s expansive global data onboarding and activation capabilities are underpinned by our commitment to delivering audience solutions at scale, and we are proud of the work we have accomplished to develop one of the most powerful, agile and interoperable frameworks for delivering addressable data in a privacy-conscious era,” states Kristina Prokop, Chief Executive Officer of Eyeota. “By combining forces with Dun & Bradstreet and NetWise, we will be able to offer a more holistic B2B audience platform to our clients, leveraging a powerful combination of data, technology and insights that help clients better target and engage audiences across global markets and digital channels.”

After the acquisitions are finalized, Dun & Bradstreet will provide clients with the capacity to connect professional contact data to consumer data for increased digital match rates and an international ecosystem of digital activation platforms and global data. This enables clients to leverage their investments in Data Management capabilities enabled by the D-U-N-S Number and more easily activate that data in social, search, and display advertising campaigns.

The Eyeota acquisition is nearing completion, while the NetWise transaction is likely to close within the next month, subject to usual closing conditions. Financial information about the transactions will be published in the future.