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There has been a significant increase in the use of big data analytics and the adoption is expected to grow even more. While web companies have already devised and deployed big data strategy, brick and mortar companies are still grappling with it. George Lumpkin, VP, Product Management at Oracle opines that enterprises must be quick in learning how to leverage big data as the amount of data being generated shows no signs of slowing down. In the high-octane technology landscape, 