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Ekinops and ALEF Comes Into Distribution Partnership

By CIOReview | Monday, October 19, 2020

EKINOPS has announced today that it has signed a new channel partner agreement with ALEF Distribucija ADRIA.

FREMONT, CA: EKINOPS is a leading supplier of optical transport, branch routing, and software-defined solutions, and today announces that it has signed a new channel partner agreement with ALEF Distribucija ADRIA, which will meet the increasing demand for seamless, open, and high-capacity networks across the Adriatic region, where Ekinops has secured several new customers wins over the past 12 months.

ALEF Adriatic is a part of the ALEF Group, and it is a value-added distributor of ICT (Information and Communications Technology) and networking solutions operating established in Belgrade, Serbia. ALEF Group is one of the strongest and largest distributors in Eastern Europe.

ALEF Adriatic has joined Ekinops Channel Partner Program (ECPP). It can now provide a complete Ekinops portfolio of open and fully interoperable optical transport and access solutions, together with sales and marketing communication and technical support.

The ECPP is particularly designed to help Ekinops partners to differentiate within their market by eliminating vendor lock-in and empowering them to formulate their own competitive and profitable services customized to their customers’ needs. ALEF has been welcomed to join the ECPP after giving its commercial and technical capabilities with Ekinops products.

Milanka Memon, Managing Director at ALEF, says, “There is a widespread and growing need for managed services and upgraded network capacity to meet rising digital demands throughout public, enterprise and residential sectors. Ekinops’ established presence within the market presented a huge opportunity for us and we are delighted to join the ECPP to promote the Ekinops product portfolio via our existing sales channels and partners, and to leverage this offering to expand  our partner network throughout our many target countries and beyond.“

“We are pleased to welcome ALEF to the ECPP,” states Frank Dedobbeleer, Group Sales Vice-President for EMEA & APAC at Ekinops. “Ekinops provides the perfect combination of advanced edge technologies and optical transport solutions to support a channel that is seeking out to grasp new opportunities and differentiate in the market. We look forward to working with ALEF to promote the uptake of managed solutions based on our portfolio within this important region.”