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ELFSTER Launches New Branding and Updated Website and App for the Holiday Season

By CIOReview | Thursday, December 10, 2020
Peter Imburg, Founder and CEO

Peter Imburg, Founder and CEO

ELFSTER announced its latest branding and website or App updates to improve the entire user experience. 

FREMONT, CA: Elfster, a gift exchange website and app, has recently announced its latest branding and website or App updates to improve the entire user experience further. 

"2020 has been an unusual year for so many reasons; we’ve seen a new level of goodwill, kindness and giving during the early months of the pandemic, and we know that the holiday season is going to look a little different for many," said Peter Imburg, founder and CEO, Elfster. "Every year we take steps to improve the user experience but decided this was the year to make some bolder changes, including a more aesthetically pleasing color scheme and an overall update to make gift exchanges even easier to launch. Our goal is to make Elfster inclusive and as easy to use as possible, even for those who may not be as tech savvy as others, to help loved ones celebrate the holidays this year and launch new traditions, even if they look a little different."Most Promising Mobile Application Solution Providers

"Elfster has a unique business model and their brand overflows with generosity," said Isaac Newton, co-founder of Pattern, a Berkeley, California based digital design agency that the Elfster team partnered with for the redesign. "This was by far one of our most exciting projects of 2020. We were able to take a mature digital product with a proven success record and help elevate the experience with a modern look and feel and innovative new functionality."

The updates and improvements consist of:

• Updated imagery reflecting the diversity of Elfsters worldwide user base

• New organization structure of menus and content

• An entirely new color scheme, featuring aesthetically-pleasing and gender-neutral shades of teal and grey

• Consolidated features, making it easier for users to make wishes, discover gifts/trends, and start or participate in gift exchanges

Elfster was built for increasing wish-fulfillment to make gift-giving exchanges easier during Christmas, holidays, and every other day with its Secret Santa Generator, wish list functionality, highly curated gift guides, and online activities. The site's gift products ranging from home products to books, clothing to fitness gear, and handmade crafts to beauty products. The company's partner retailers are Amazon, Nordstrom, R.E.I., Etsy, lululemon, Sephora, Anthropologie, Fanatics, Zappos, and more. 

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