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Embracing Social Responsibility is the Way to Innovative Marketing

By CIOReview | Monday, May 20, 2019

FREMONT, CA: Innovation and marketing complement each other in more than one way. However, incorporating the trends along with innovation has a more significant impact on the targeted audience. Leveraging the social trends is not only beneficial for immediate gains, but it also portrays the organization’s willingness to accept and be a part of the change. But most of the organizations are already following this pattern. To have the upper hand, it’s crucial to understand the current dynamics that influence the fluctuating customer base. And the essential traits that impact customer base are logic and emotion.

Some of the best practices to maximize the results of this new innovative marketing approach have been articulated:

Corporate Social Responsibility (CSR)

According to a study from Glassdoor, 75 percent of workers in the 18-34 age groups expect their employers to take a stand on sensitive issues like immigration and equal rights. Especially the younger candidates prefer to work for an organization that aligns with their beliefs. Thus,  organizations must reflect their CSR in practice as well as marketing.

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Time to Act

Businesses are setting up employee-centered groups and internal social media platforms to deal with social issues inside their organization. Senior leaders often voice their opinions through personal messages to customers or employees. The idea is to market the brand while leveraging the benefits of employee engagement.

Transparent Communication

Some leading companies are building trust among their employers through employee engagement. An experiment such as allowing the employees to share goal-inspired stories through the official social media platforms promotes innovative marketing ideas while empowering the employees. This approach is critical as employees are the prime ambassadors for a company and its brands.

Diversity and its Business Impact

Leaders with CSR are challenging their companies for diversity and inclusion. This is not just for the social impact, but it will also enhance business growth and revenues. Hiring employees from the underrepresented area has the potential to open new roads to the untapped market base.


Volunteering to manage Business and Social Challenges

Skill-based volunteering can align with the business goals, and those unique skills can solve problems and fill the loopholes. It also enhances the coordination among the employees and allows them to work as a unit to achieve the organization’s goals.