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FREMONT, CA: Innovation and marketing complement each other in more than one way. However, incorporating the trends along with innovation has a more significant impact on the targeted audience. Leveraging the social trends is not only beneficial for immediate gains, but it also portrays the organization’s willingness to accept and be a part of the change. But most of the organizations are already following this pattern. To have the upper hand, it’s crucial to understand the current dynamics that influence the fluctuating customer base. And the essential traits that impact customer base are logic and emotion.