Emergence of Cryptocurrency in the Retail Industry

By CIOReview | Friday, November 30, 2018

Cryptocurrencies are digital currencies that employ encryption techniques to manage the generation of units of currency and verify the transfer of funds. They have dragged a significant amount of attention from the market recently. Cryptocurrencies are independent and the risk of them infiltrating the traditional financial systems is low. Cryptocurrencies in their current version have many characteristics of a speculative instrument. The retail investors would be the first to bear the brunt in the event of a collapse in their market value. The adoption of cryptocurrencies in everyday usage would shift the majority of transactions away from credit cards.

According to a report by Javelin Strategy and Research, the identity of fraud resulted in a loss of $16.8 billion and 16.7 million victims in the year 2017. The fraudulent transactions were made by hacking the consumer payment information. This led to the loss for the banks where the merchants had to carry almost the entire chargeback liability. To provide complete protection for the customer data, cryptocurrency came into account with its encryption technique. Blockchain's digital ledger can also protect the customer information where the data cannot be hacked or rewritten.

The owner uses cryptocurrency to initiate the payment for preventing fraud. This transaction consists of a private key. The privacy of the key depends on the consumer’s secrecy and discretion. This eliminates the necessity for somebody apart from the buyer to assume liability for fraudulent payment.

Transaction fees and protection against duplicitous chargebacks are significant costs that impact a merchant’s bottom line. Blockchain technology may perform these preventive functions more efficiently and indeed at a greatly reduced value. This could lower the transaction fees that facilitate fund security and fraud protection these days. The transactions can be made quickly by enabling the exchange of money and data validity without third-party services.

A huge number of cryptocurrencies exist, but none of them has the speed required to thrive in retail. A complete conversion to crypto or a new form of payments will not modify the basic wants for merchants. Crypto is an improvement that will increase potency and strengthens security. By increasing security and reducing fraud, blockchain will continue to provide several advantages for merchants.