Emplifi's Voice of Customer to Offer Companies AI-Powered Marketing, Sales, and Customer Experience
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Emplifi's Voice of Customer to Offer Companies AI-Powered Marketing, Sales, and Customer Experience

By CIOReview | Wednesday, November 10, 2021

The new Voice of Customer features from Emplifi give companies AI-powered marketing, sales, and customer support capabilities.

FREMONT, CA: “Customer expectations are higher than ever. In this new era of customer experience, listening to your audience is critical to a brands success. Businesses need access to innovative CX solutions that empower them to be responsive to their customers needs in real-time by monitoring customer expectations and perceptions at key stages of the customer journey and offering key customer-centric insights that drive measurable outcomes,” states Emplifi President and Chief Product Officer Alex George. Customer experience leader Emplifi has come up with the latest revolutionary features of its Voice of Customer (VoC) solution, giving Decision AI that elevates the customer experience and improves VoC use cases in marketing, product, sales, and customer support teams across the globe. Pre-packaged managed survey frameworks enable marketing, digital, product, ecommerce, and social media teams to analyze campaign effectiveness, gather feedback, discover product trends, and enhance shopping experiences with the new improvements, which feature pre-packaged survey frameworks.

“With a focus on innovation and an unwavering commitment to evolving our solutions as our customers needs change, we built the latest version of Emplifi VoC to give CX teams heightened customer experience capabilities that allow them to make informed, rapid decisions by identifying trends, correcting issues, and tracking audience shifts,” adds George.

In the Emplifi VoC platform, a new Decision AI tool continuously listens to survey replies to detect relevant trends and themes, allowing brands to deal with any CX issues before they become problems. A user-friendly dashboard makes the data collected by Emplifi VoC available to team leaders and administrators.

A number of Emplifis customers are already experiencing significant results with the platform, including Amer Sports Corporation. “The Emplifi Voice of Customer platform allows us to track our customers' experience on a number of our brand websites, including Arc'teryx, Suunto, Peak Performance, and Wilson,” states Stefan Hundegger, Director, Digital Platforms and Insights Global E-Commerce, Amer Sports Corporation. “It's given us great insights into how we can improve the overall customer experience and optimize their online shopping journey. It's a valuable tool that's a crucial part of our digital strategy."

For a complete customer experience platform that tackles the whole customer journey by providing organizations with the resources they need to meet consumer expectations, Emplifi VoC is now available as part of Emplifi Unified CX Cloud.