EnergySavvy Initiates Customer Engagement for Energy Efficiency and Clean Energy Options

By CIOReview | Thursday, September 3, 2015
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SEATTLE, WA: EnergySavvy, a provider of cloud software for utilities, sets in motion Optix Engage Direct, a personalized 1-to-1 engagement platform that educates and activates traditionally passive customers.

The platform is an innovative customer engagement solution built for both residential and small commercial customers. With the aid of Optix Engage, customers can quickly learn how much energy efficiency upgrades can save them and see which ones gives them high consumption. The easy to use solution claims a completion rate of 93 percent, making it the best way to turn customers into program participants.

The platform enhances EnergySavvy’s popular Optix Engage online energy assessment, which is already in use by 25 electric and gas utilities and state programs nationwide. When a customer completes the no-cost home energy survey and mails it back, they immediately receive a personalized report in the mail identifying specific energy saving options and utility demand side management (DSM) programs that are a fit. Through the Engage Analytics portal, all customer-reported data is securely stored and accessed, making the platform a dependable tool for segmenting utility customers with the right utility programs.

“Engage Direct lets utilities start an active conversation about energy with customers they're not already interacting with online. It's simple and easy, a great outreach tool not just for low-income and elderly populations, but also makes sense for community events, in-school programs and annual mailings,” explains Scott Case, Chief Operating Officer, EnergySavvy.

Providing utility program marketers with in-depth customer intelligence, Optix Engage extends a modern, intuitive, user-friendly experience. The highlighted advantages of Optix Engage include low cost, drive customer satisfaction, boost downstream marketing, and dramatically outperform traditional online energy audits.