Engage3 Launches MissionControl for Competitive Pricing

By CIOReview | Tuesday, November 10, 2015

FREMONT, CA: Engage3, a retail intelligence and digital marketing solution provider, launches its new intelligence platform, MissionControl, to make retail executives get deep insights into competitive pricing.

MissionControl is a cloud-based SaaS Platform that delivers real time competitive products and pricing data with accurate and efficient insights. With this price shop management platform, retailers can plan, schedule, execute, monitor, report and modify online and in-store data collection.

The platform supports mapping of comparable brands and mapping store-level assortments and planograms making it easy to compare and execute their pricing options. It can optimize the accuracy of incoming pricing data and minimizing sampling cost.  

MissionControl benefits data providers, manufacturers and retailers in collecting, cleansing and reporting of competitive data and make them to understand their competitors private label strategies and price zones. It offers them with advanced data analytics and cloud computing power to execute competitive pricing missions in real time.

“The problem with traditional competitive price checks is that there’s significant lag time between ordering the price check, receiving the data, then being able to execute against that data,” said Steve Vallance, VP, Purchasing at Cardenas Markets, a Southern California-based Hispanic supermarket chain. “Not to mention the inconsistencies that arises when you send your own staff to do price checks with pen and paper or Excel on their phones. The MissionControl platform solves these and other challenges.”

 “Shopper-centric price management and optimization is more critical today than ever for retailer success, and accurate competitive data is an important element of the multiple data sources feeding Revionics’ pricing algorithms,” said Dave Thompson, CTO, Revionics. “Engage3’s new platform is making in-store competitive data easier to collect and more accurate, helping to ensure better precision in our price recommendations.”