Enhanced Customer Experience: A key to Digital Success

By CIOReview | Friday, June 28, 2019

As digitalization permeates into almost every element of our personal and professional lives, businesses need to embrace and implement a well-defined testing strategy to create journeys which the customers cherish in the long run.

FREMONT, CA: The user experience has gone beyond the browsing limits. As part of the customer experience, marketers are redefining every interaction with a client. That makes sense: customer satisfaction starts with the first contact with a business from a prospect and continues throughout the relationship.

Marketing tends to have the experience of the customer, but that has to change. As businesses embrace digital transformation, they have to examine their methods and systems for opportunities to incorporate the experience into their interactions with everyone—customers, vendors, investors, and employees alike. In the short term, an opportunity is missing for companies who think of the customer experience only as a marketing activity and not as an operational imperative. They will lose the ability to stay competitive in the long term.

Companies spend hundreds to thousands of dollars throughout their lives on security, storage, and destruction for each document. Workers spend countless hours looking for signatures and approvals. Paper documents need to be printed, scanned, faxed, and mailed, with inevitable delays frustrating customers, vendors, and employees. Ultimately, the brand doesn't look great. By replacing such old procedures with digital technologies that give agility, efficiency, cost savings, and excellent customer experiences, companies are trying to evolve their businesses.

It is a big job to overhaul operations at such a fundamental level, and it entails certain risks. It is essential to build credibility and generate assistance from leaders across the organization to achieve a swift victory in the early days. That's why the method of signing a document is a great place to begin the conversion. Moving away from paper to digital papers is a manageable hop for businesses, and first addressing document procedures will speed up the remainder of the transition while also having an instant beneficial effect throughout the organization. The risk is low, but there is high visibility.

Digital signing is not only streamlining activities and close deals faster, but also reinforcing their brand reputations. When it is easy and speedy to finalize a complex negotiation, trading partners get the message that a business is easy to do with.