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Most companies claim to consider the feedback from their customers on a serious note. As revealed by a renowned business school, the key to improve profitability by 25 to almost 95 percent is businesses inculcating customer retention practices within the organization by at least five percent. Studies further prove that inbound marketing strategy can increase the revenue generated, which are likely to come from existing customers. Therefore, seasoned business enthusiasts suggest that organizations must invest in bringing innovation into the customer retention department with appropriate customer experience ideas.