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Over the past decades, the importance of marketing has significantly scaled up and organizations are coming forward, investing considerable resources for marketing. With the evolution of digital era, marketing has become a two way street connecting vendors and consumers. But marketing is not an easy choir; especially with today’s data-centric world, marketers face a myriad of challenges regarding consumer data—data collection, data analysis, and data interpretation. Making the appropriate content available to the right user has always been a never ending battle with the traditional data analysis methods. This method is time consuming, as marketers have to go through entire data of the customer to determine customer preference. But by embracing 