Enriching Marketing through AI and Machine Learning

By CIOReview | Tuesday, June 12, 2018

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Over the past decades, the importance of marketing has significantly scaled up and organizations are coming forward, investing considerable resources for marketing. With the evolution of digital era, marketing has become a two way street connecting vendors and consumers. But marketing is not an easy choir; especially with today’s data-centric world, marketers face a myriad of challenges regarding consumer data—data collection, data analysis, and data interpretation. Making the appropriate content available to the right user has always been a never ending battle with the traditional data analysis methods. This method is time consuming, as marketers have to go through entire data of the customer to determine customer preference. But by embracing Artificial Intelligence (AI) and machine learning, marketers can avail a seamless experience with the technologies' quick data analysis and data prediction capabilities.

With AI data analysis is made simpler with greater accuracy. As marketing is all about time-keeping, by deploying AI, marketers can effectively align with the current trends and come up with effective strategies always staying ahead of the game. AI can also aid marketers to deliver content to the customers in the form of text messages. Additionally, by implementing AI in marketing, marketers can be relieved from the stress cyber attacks and cyber crimes. AI not only identifies these crimes but can also determine the pattern of a crime, making it easy for the marketers too cover the fronts detected by AI.