Enrollment Rx Launches Cloud-based Telecenter for High-Touch Student Engagement

By CIOReview | Monday, June 9, 2014

FREMONT, CA: Enrollment Rx, a provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, has announced telecenter solution built on Force.com to address the unique needs of the higher education market.

Highly customizable and completely integrated with Enrollment Rx’s suite of CRM solutions, the new telecenter management tool enables institutions to create efficient calling campaigns that nurture relationships across the entire student lifecycle.

“Higher education institutions are increasingly looking to telecounseling as a targeted, high-touch way to stay competitive in today’s race for attracting and retaining the best students,” said Lawrence Levy, president and CEO, Enrollment Rx. “With the introduction of the telecenter system, we’ve delivered comprehensive call center management functionality that integrates with our suite of higher ed engagement solutions to organize inbound and outbound calling campaigns, on a highly customizable platform that far surpasses the rigid systems of the past.”

The Enrollment Rx telecenter solution delivers visibility into calling campaign activity and results in a single cloud-based platform that spans the constituent lifecycle. This includes: recruitment (e.g. college fair follow-up), admissions (e.g. seasonal outreach to close applications before admissions period ends), retention (e.g. calling high-risk individuals who haven’t registered or who have low attendance), student life (e.g. phone-a-thon for campus-wide event) and advancement (e.g. capital campaigns.)

The high-volume interaction tool extends the value of CRM, supporting institutions on their quest to keep the constituency engaged. Functionality includes: integration with Enrollment Rx’s Lifecycle CRM solutions - to create logic-based scripts on any related data and historical conversations for prospects, applicants, students, alumni, or other constituent pools, which can be immediately presented to agents.

Dynamic Calling Queues – create on-the-fly queues to communicate specific targeted events or campaigns.

Administrator Dashboard – set priority lists for each queue and each agent, with simple management  call times, call dispositions, wrap-up codes and call-back appointments.

Native Connection to salesforce.com’s Call Center CTI – connect natively to salesforce.com call center CPI adapter functionality for easy set-up of click-to-dial.