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Enterprise Mobility Management: What CIOs Should Consider?

By CIOReview | Wednesday, August 3, 2016

Security is an area in the cyber world where an IT administrators work is never done. A mobile device management strategy with a focus on app control and data flow is not enough anymore. Enterprise Mobility Management (EMM) is an approach which can actually help mobility managers to provide personal privacy to the users with a control over business processes. It includes key features of BYOD and assists employees to be more productive by providing them the tool they need to perform work related tasks on smart-phone.

The latest stage in the advancement of management services, EMM offers the potential to establish a balance between user’s personal privacy and business control. The technology amalgamates the core elements of technologies such as Mobile Device Management (MDM), Mobile Information Management (MIM) and Mobile Application Management (MAM).

EMM has the ability to manage identities of the users which is a distinctive feature. It allows more efficient controls throughout the policies applied to the groups and roles. It helps companies maintain the directory information of the employees and decide on the policies pertaining to the service categories, for instance, strict access direction for account teams and less restriction for sales and marketing teams.

Finding an EMM tool is no easy task and it doesn’t depend on the number of features. The tool which meets the needs of an organization is the best tool. Here are some core elements of EMM strategy and their roles in a complete software suite.

Mobile device management (MDM): 

The approach primarily focused on ensuring that the device configuration meets the company policy and operational requirement, MDM enables IT administrators to backup and recover the lost device data and remotely lock, wipe and locate devices. It helps EMM users to add new devices over-the-air via an enrollment platform. MDM has the ability to issue credentials to approved devices and inventory their hardware and software, provision the security policies for the users, group or devices.

Mobile Application Management (MAM): 

Today, the modern IT environments are all about apps. The EMM applications are expected to support over-the-air installation, uninstallation and update of public and business applications. MAM features include the whitelisting and blacklisting of applications, management of application’s license, and implementation of business policies.

Mobile Content Management (MCM): 

MCM is responsible for controlling the security and integrity of sensitive data, which is the key regulatory requirement of any organization. Companies implements it as a container on the user devices to serve as a repository for any sensitive content in terms of company policies and regulations. It assists mobility managers to solve the issues corresponding to business data loss and leakage by providing them a secure data container equipped with necessary tools to push, update and remove contained business information. Some MCM offers file sync-and-share services along with other important feature to ease workforce collaboration.

Contextualization can be accomplished through many different ways and can be implemented on both MAM and MCM. It assists mobility managers to define such policies that restrict the flow of information between managed and unmanaged applications. Such regulatory policies help organizations prevent security breaches. Contextualization can also be achieved through Identity and Access Management (IAM) systems IAM-integrated regulatory policies can be well customized for an individual or group, and can make the use of mobile for business purpose more frictionless.

Identity Management:

The identity management technology has taken the IT world with a storm and has succeeded traditional authentication, accounting and authorization products. The technology is not only limited to mobility management and has paved its way in networking, software and others fields. Considering an EMM equipped with identity management can be good for an organization.


A wide range of mobility management software are available in the market, both on-premises and cloud but, selecting an EMM product is a strategic and tough decision for any IT firm. Choosing an EMM product that offers ease of use, scalability, and cloud deployment options and is under the company’s budget can be wiser. An EMM product with emerging features to fulfill business demands and future needs can be the best choice.