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Entrust Datacard Enhances Customer Satisfaction via its Instant Issuance Solution

By CIOReview | Wednesday, May 18, 2016

empowers consumer marketers to deliver robust end-user experiences that drive loyaltyFREMONT, CA: Entrust Datacard, a provider of security solutions, empowers consumer marketers to deliver robust end-user experiences that drive loyalty, trust and profitability—while providing the flexibility to empower traditional, online, and mobile payment platforms. The company has revealed that as many as 10.6 million chip cards utilizing its instant issuance solutions were issued in the past 12 months for customers migrating to an EMV instant issuance program. According to the company, the number will increase further with more banks expected to deploy instant issuance for their overall branch transformation and EMV compliance roll out.

“Instant issuance provides a perfect opportunity for bank staff to educate customers about the benefits of their new chip card and instruct them on how to use the card. This instruction has a direct impact on the efficiency of branch operations moving low value transactions from the teller to the ATM as a result of the education provided with an instantly issued card,” says Ray Wizbowski, Vice President, Financial Vertical, Entrust Datacard.

Instant issuance card programs coupled with EMV facility enables financial institutions to optimize their branch experience for every customer, thereby enhancing customer satisfaction. The programs also deliver higher activation rates and card portfolio profitability while instructing customers on EMV card usage. Moreover, instant issuance allows organizations to create customized omni-channel offerings like payment cards, mobile banking, online banking, and kiosk services.

With rise in fraudulent activities related to stealing card information, online transactions, and identity thefts, customers often require instant EMV card issuance solutions in case of an emergency. Entrust Datacard EMV card issuance solutions help financial institutions deal with rush and overnight delivery costs by providing desktop card printers that produce high quality, personalized cards within minutes.

“A recent Javelin study indicated that cardholders are 22% more likely to be very-to-extremely satisfied with their bank if they received an instantly issued card. Instant issuance is clearly a win – not only for the customer, but for the bank as well,” notes Wizbowski.