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Episerver- AMA's Choice To Support Digital Experience Transformation

By CIOReview | Thursday, January 7, 2016

IRVINE, CA:  Episerver, a provider of solutions to manage digital marketing, content and digital commerce in a single platform, announced that the American Marketing Association has chosen their Episerver Digital Experience Cloud to enhance its digital experience transformation.

The “Next AMA” initiative with Four transformational strategies for North American corporations has also been launched by the organization. The operations include building a personalized and connected marketplace of knowledge that engages the AMA in a single community. This marketplace enables personalization across multiple channels and gratification of content to increase loyalty and engagement with the onset of Episerver Digital Experience Cloud that serves as a Content Management Framework.

Strong personalization functionality, ease of use, and integration with other systems including AMA's marketing automation platform are the extra perks that paved the way for Episerver to be selected by the AMA. Through Episervers’ Microsoft Azure Framework, Leveraging and migration of the organization's primary content repository from Microsoft Share Point will be enabled.

" Episerver is proud to provide 'people-first technology' to empower AMA to deliver personalized and connected digital experiences for customers and members ", comments, James Norwood, Chief Marketing Officer, Executive Vice President, Episerver.

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