Ericsson Releases New IVI Platform in the Backdrop of its Acquisition of FYI Television
FREMONT, CA: Ericsson, a provider of content discovery services announced that it has acquired FYI Television, an entertainment metadata and media content supplier who gather and deliver TV entertainment content and linear scheduling data from over 9,000 TV networks daily. With that move, Ericsson aims at strengthening its broadcast and media services. Following this acquisition, Ericsson launched a new video analytics toolkit to provide a framework for deriving big data insights about personalized viewing habits, as well as operational aspects of a video service. The release of the Integrated Video Insights (IVI) platform marks an extension to the growing portfolio of Ericsson’s TV and media services. "There is an opportunity for operators and video service providers if they can unlock the value in data and draw insights from it," said Guy Beverlin, The Head of Global TV and Media Practice, Ericsson.
FYI TV’s U.S. market experience in metadata, conversion and integration services coupled with similar experience of Ericsson across Europe will go hands in hands in creating global content discovery provider. This will enable viewers to discover content whether browsing linear or on-demand video. Magnus Mandersson, Head of Business Unit Global Services, Ericsson remarked, “Combined with our capabilities in TV platforms and content discovery, we will be able to help our customers to improve the video experience and identify new revenue opportunities.” Ericsson has already developed an analytics product called Expert Analytics, but plans to leverage IVI as an ‘expansion module’ for this. Moreover, positioning IVI as a tool will enable TV companies to meet the evolving needs and preferences of the user. An operator has to provide connections to back-office systems in order to make use of the insights generated by IVI. The technology employed can also detect system-wide issues rapidly and build automatic remedies pertaining to specific issues.
This deal also implicates that FYI TV employees will join Business Line Broadcast & Media Services, which is part of Ericsson’s Business Unit Global Services. Ericsson had already expanded its U.S. reach earlier this year by establishing a US broadcast and media services hub in Atlanta. So far it provides closed captioning services with future plans of introducing video description services.