Experience Next Level Shopping as Cognizant-FairPrice Collaborate

By CIOReview | Thursday, June 18, 2015
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FREMONT, CA: Retailers are taking the shopping experience of the customers to a next level. The recent initiative taken by NTUC FairPrice, supermarket retailer in Singapore is on a similar note. It is planning to transform its business digitally and for this, it has joined hands with Cognizant, provider of business and technology services.

Cognizant with its expertise in industry and technology has remoulded FairPrice’s business processes, and placed a digital e-commerce platform for the multi-format retailer to provide integrated, consistent and personalized customer service across multiple touch points, to boost customer satisfaction, loyalty and brand perception.

The digital transformation program enables FairPrice to enhance real-time product and inventory visibility, make retail management more efficient, and gain a better understanding of customer preferences and purchase history. This cross-channel integration lets FairPriceto to roll out innovative services for shoppers, including its "Click&Collect" online delivery service.

A greater insight into customer and staff behavior allows FairPrice to further fortify its supply chain, site and store operations, marketing, and merchandizing driving growth and differentiation. Cognizant is also in the process of creating a mobile channel for FairPrice to engage better with its existing customers and also to attract the new ones.

Jayajyoti Sengupta, Vice President and Head of APAC, Cognizant says, "A unified multichannel customer experience is increasingly a brand differentiator in the world of retail. This digital initiative is a trend-setter in the region for customer-focused transformation.”