Factors to Take Care of When Developing a Mobile Application

By CIOReview | Tuesday, August 16, 2016

Today’s technology is prevalent with the presence of high-end devices such as smartphones, tablets, smartwatches, and other gadgets. These gadgets have brought the whole world to our fingertips by notifying up-to-date happenings around us—local to international news, accessing new and innovative products, services, and many more. Thanks to the evolution and exploitation in the mobile applications and its development process. Mobile app development has led to high demands and in turn has expanded the market with unimaginable growth rate. It has become more evident from the analysis of Apple Insider that the mobile app revenues is expected to grow from $42 billion in 2015 to $52 billion this year, and is supposed to reach $102 billion by 2020. With enterprise mobility becoming the industry norm, it can be said that mobile app development is growing at an exponential rate.

A lot of effort goes while developing a mobile app in contrast to the level of ease the app provides for a user in operating them. Here are a few factors a developer must keep in mind while developing a user-friendly mobile app.

Perceive the Needs of an Application

While developing an app developer must understand and be aware of what aspects of business the app will cover. It is also crucial to place the priorities of organization out there through the app in order to make both the business and the app survive in the long run.

Deliberate Target Customers

The most important thing in app development is the customer satisfaction. When an app is not up to the customer expectation, it will more likely lead to the failure of the project. So it is very crucial to be aware of the customers’ requirements in the development stage. To know more about the customers’ needs, organizations should conduct surveys on the specific domain that they want to work on. For example, ask customers to try the pilot project of the app and collect feedback to fix any issues related to the UI they face. Also, enquire customers about what all features can be added to enhance and develop an error-free application.

Identify and Analyze UX Strategy

User Experience (UX) is a two-part operation. It begins with a scientific, disciplined approach to recognizing the users' problems through the app user behavior. Identify the problem areas and every aspect of mobile UX design to avoid mistakes and make a much more successful solution. It is recommended to analyze the behavior of users who are utilizing the app UX analytics from day one, in a well-articulated UX strategy.


Graphics of an app have the tendency to determine the success and failure of the app. It is critical to maintain and have deeper examination on the graphical aspects of the app. Make sure to have an appealing look that brings comfortable experience for the users while using the app. It is also necessary that the application automatically adjusts to all screen sizes of various devices without any issues.

Build an Effective UI

User Interface (UI) should not only be interactive but at the same time be user-friendly as well. When other applications of same context are offering greater user interface aspects, people are likely to ignore using the app which does not help them to operate easily. In the initial stage, to fit well in the market competition, follow the most user friendly UI to gain more customer retention and improvise it in the later iterations upon the success of the app.

Budget and Time

For a right design and development technique, budget and time are critical factors. When talking about time, some projects may be short-term, whereas some long-term projects. Plan the process time according to the project complexity before starting the developmental process. It is also equally important to maintain the project cost within the budget of an organization. For organization with small budgets, cost-effective approach should be taken wisely.


The security features obviously boosts the applications’ retention factor among the users of the app. Factors like user authentication, data security on the device, security analysis and monitoring, device management/application provisioning and data transit should be taken care of while developing a mobile app.