Farmers Edge Partners With The Weather Company for Enhanced Predictive Modeling

By CIOReview | Thursday, March 17, 2016
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FREMONT, CA: A pioneer in precise agriculture, Farmers Edge, announced its partnership with The Weather Company, an IBM Business, and a leading private weather enterprise. The collaboration deal includes integration of the Forecasts on Demand (FoD) weather forecasting engine’s hyper-local forecasts into Farmers Edge’s field-centric approach to predictive modeling. This partnership will contribute to the digitization of agriculture industry with enhancement of real-time meteorological data analytics.

The traditional process includes static climate data sets collected from city or airport weather stations or an existing fleet of government. However Farmer Edge is looking beyond the traditional process with a global network of distributed weather stations in the field. The real-time data thus collected fuels the predictive model of precision agriculture to inform decisions of growers related to the timing of field operations, soil needs, critical crop stages, equipment deployment, nutrient requirements and pest and disease pressure. This partnership also enhances the relationship between data science and agricultural science enabling Farmers Edge to offer the most accurate field-centric data in the industry.

“Through our work with Farmers Edge, we hope to help the agriculture industry leverage precise weather data in order to optimize critical decisions,” said Mark Gildersleeve, President, Business Solutions, The Weather Company, an IBM Business. “Weather is the single biggest variable in business performance, and this deal brings together some of the most advanced weather forecasting science in the industry and a leader in ag-data to create a one-of-a-kind platform to support decision-making to improve yields for growers around the world.”

With the deployment of a large number of weather stations in the field, Farmers Edge has emerged as the global leader in the industry. The company looks forward to have installed the largest real-time weather monitoring network with deployment of 1,000 automated field-centric weather stations in Canada. Furthermore, Farmers Edge also expects to lead in other significant markets. The vision is to infuse cutting edge technology into the agriculture landscape with such real-time weather offerings.

Farmers Edge’s field-centric technology approach enhances farming with increased productivity and sustainability in turn improving the crop yields. To achieve this, the company’s flagship Precision Solutions package offers soil sampling and analytics, field-centric weather monitoring, Variable Rate Technology, field-centric data analytics, a network of expertise on field and other related services.

“Though weather is a key factor in the decision-making of today’s farmers, growers have not had access to high-quality weather data that can enable more informed management and facilitate better growing, particularly in data-sparse environments,” said Wade Barnes, President and CEO of Farmers Edge. “We’ve created a scalable solution that works for our global network of growers and one that can be tailored to support the needs of individual fields, from grain production in Brazil to variant weather in Australia. Predictive forecasting models are the next step towards achieving higher global crop yields, sustainably.”