FASTSIGNS to Operate 3M Visual Attention Software to Satisfy Signage Visibility

By CIOReview | Wednesday, July 1, 2015

CARROLLTON, TX: FASTSIGNS, in order to elevate visibility of enterprises to attain focus of consumers towards them through graphic designs and signboards registered a licensed agreement to utilize Visual Attention Software of 3M, a conglomerate company into optical films.

FASTSIGNS provides full range of custom signs and graphic products to companies and individual outsourcing their signage needs through custom banners, large format inkjet signs and mobile websites.

3M Visual Attention Software is designed to predict and advocate the most noticeable part of any design and determines location to be exhibited without disturbing designer’s idea of creation. This software provides an in depth insight to organizations about their clients preference to model eye catchy consumer visual graphics. Though this software doesn’t determine aesthetic consideration of particular logo or banner, it ensures companies to help them tailor an effective design conveying their key message.

FASTSIGNS of Norman used this software to support an optometry office which examines the eyes to detect any visionary defect through suitable appliances, to gain attention of passersby. Through their analysis they learnt that building and cars were more distinct than signs, Hence FASTSIGNS created new design for optometrist increasing brand awareness among consumers and visual priority according to people.

According to Drue Townsend, Senior Vice President, Marketing of FASTSIGNS, to get attention of viewer within few seconds and analyze location of their key information 3M Visual Attention Software can be used in many ways by their designers.