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Fireplay, PRG, and Clair Global Partner to Provide Virtual Crowd

By CIOReview | Tuesday, November 17, 2020

Fireplay, PRG, and Clair Global collaborated and announced the launch of Virtual Crowd, a technology that is transforming the way people connect during the COVID-19 pandemic.

FREMONT, CA: Fireplay has announced the introduction of Virtual Crowd, in collaboration with Production Resource Group (PRG) and Clair Global. It is a technology that is transforming the method in which people connect during the COVID-19 pandemic. The Virtual Crowd is the most innovative, fully customizable, and scalable multimedia technology that will permit the artists, speakers, and performers to cooperate with their fans, employees, or clients in real-time. It will also allow them to seamlessly showcase high-quality production value and design within the online and hybrid experiences.

“Fireplay has been working continuously since the shutdowns to find a solution to allow real, meaningful, and interactive concerts and events to happen safely whilst being unable to gather in large groups,” says Nick Whitehouse, CEO of Fireplay. “Nothing will ever replace the experience of an in-person live show, but I believe Virtual Crowd is a fantastic way for artists, live events, concerts and streams to re-engage their audiences who are getting tired of watching virtual events. I am really proud of the team here at Fireplay and excited that the two biggest and most respected companies in the industry have partnered with us to support our vision with their equipment, tech, and most importantly, creating jobs to put crew back to work.”

The Virtual Crowd provides an exceptional, creative, and flexible solution that allows the performers or speakers to see and connect with their audience on large video screens. The fans can even experience a live and interactive performance with professional production value and interact directly with the performer. The aesthetics are customizable so that it is suitable for any event, brand, or business environment, starting from concerts, e-sports, and TV shows to business meetings and conferences.

The most important visual feature of Virtual Crowd is Interview Mode. The component permits the client or production team to select one or two guests and connect with them directly. Interview Mode provides an easy way to connect and build memorable moments, like an interaction between a lucky fan and a performer, a journalist asking a question at a digital press conference, or a remote emcee.

 “The fact that our team was able to come together to develop a technology tailored to experiencing live events during these unfamiliar times is exciting,” said Matt Clair, Chief Information Officer at Clair Global. “Clair’s pivot towards packaged data services allowed us to utilize our experience in production audio/IT and be back at the table working alongside PRG and Fireplay in a new way. The prospect of getting our road crew—and the entire live events industry—back to work with the deployment of each and every Virtual Crowd system is the biggest win from our vantage point.”