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First Insight Launches its Expanded NEXT-GEN XM Platform

By CIOReview | Wednesday, November 25, 2020

First Insight, Inc. is forging the future of experience management as it announced the release of its expanded NEXT-GEN XM Platform.

FREMONT, CA: First Insight, Inc., a VoC predictive analytics platform provider that the retailers and brands have come to know and trust for delivering precise, actionable data to power profitable and efficient business decisions, is forging the future of experience management with the release of its expanded NEXT-GEN XM Platform.

As a developer of the world’s leading Voice of the Customer predictive analytics platform, First Insight increases its commitment to revolutionize the way organizations can make better, faster, and smarter product investment, pricing, planning, and marketing decisions. Precise, predictive, actionable data will empower it. Today, numerous companies are utilizing the First Insight platform worldwide. The launch of the NEXT-GEN Experience Management Platform highlights the company’s continuous evolution with a robust, scalable, and easy-to-integrate solution. It will help the companies inform better business decisions and measurably enhance business results for the retail industry and expand into other sectors by identifying the requirement to have actionable and customer-centric data to power profitable decisions.

In the last few years, First Insight has established the prominent VoC business solution providing robust data and valuable insights to the retail industry, bringing them closer to the customer than ever before. Providing actionable data and measurable value with unparalleled support is a hallmark that loyal First Insight customers have come to count on to power-efficient decision making.

“We pioneered and led applying predictive analytics to first-party, voice-of-the-customer data in Retail, and our growth has enabled us to invest in innovation,” said Greg Petro, CEO of First Insight. “By launching the Next-Gen Experience Management platform, we are enabling companies across industries to harness the power of voice-of-consumer data to transform decision making from reactive to proactive, anticipating how changes to product, brand, or customer and employee engagement will impact the bottom line.”

As per First Insight, the new Next-Gen Experience Management Platform utilizes innovative analytics, including human computational modeling, Bayesian mathematical modeling, predictive analytics, and machine learning to estimate outcomes quickly. It can also be used to increase gross margins and revenues, save months in time-to-market, and realize ROI measurably and rapidly in a simple to use platform that can be integrated into any current data system.