Fiserv Introduces New Advisor Portfolio Management and Trading Technology Solutions to Its Unified Wealth Platform
Brookfield, WI: In an announcement, Fiserv, Inc., a prominent provider of financial services technology solutions, introduced new advisor portfolio management and trading technology to its Unified Wealth Platform. New options for customization, configurability and graphical displays of data on a single platform will be accessed by financial advisors.
Offering a single platform for portfolio management, trading, accounting and reporting for managed accounts, the Unified wealth platform enables financial advisors, model managers and broker dealers to streamline workflow and operate efficiently. "Today's investors are seeking goals-based advice from qualified advisors as they assess their financial objectives and consider how to diversify their portfolios for both stability and future growth," said Cheryl Nash, President, Investment Services, Fiserv.
Tailored for wealth management firms, the new user interface enables access to new features and characteristics, including tax harvesting tools, new dashboards, single-click access to account details and timely trading. Approximately 5,000 advisors and users supporting rep as portfolio manager (RPM) or rep as advisor (RPA) programs have been able to seamlessly migrate to the new upgraded platform. "Advisors utilizing RPM and RPA programs have experienced steady growth, largely due to their ability to provide enhanced services that are in step with the investors' evolving needs. Fiserv ensures that our clients have the tools and technology to provide wealth management services at the speed of life," said Nash.
At a single location, Fiserv clients can now have access to the managed account investment models which cover RPM and RPA and also can access mutual fund and exchange-traded fund advisory (MFA/ETF). Also managed account (SMA) and unified managed account (UMA) programs can be accessed separately on the same platform. "With frontline technology key to driving advisor performance, it is imperative that advisor tools be as integrated as possible. The rise of rep-as-portfolio-manager and rep-as-advisor programs demands a more holistic approach to both wealth management and the technology behind it and ultimately benefits the investor." said Darrin Courtney, Research Director, CEB TowerGroup.