
Five Reasons Why CRM is a valuable asset
Customer Relationship Management refers to the set guidelines, principals, and practices that an organization adopts when it is interacting with its customers and potential customers. According to a study, organizations with a fully utilized CRM system can raise its sales by 29%.
But how can the CRM system be utilized more effectively?
1. Simplicity is the best Policy: Most organizations implement a more complicated CRM system for its employees. They track excessive data. Any CRM framework needs Prospect data, when and what was discussed last, follow update/reminder and activity, who is it assigned to, and what is the dollar estimation of the opportunity.
2. Integration is Vital: Is it integral to what is as of now being utilized? Can data be effectively imported and exported from the CRM? Can you sync your CRM with an e-mail account? An organization must make sure that their CRM integrates well with the other company systems.
3. Train your team Harder: Implementing a simpler CRM system lets the employee complete their task faster. Train them to use it through their smartphones, laptops, and tablets. Reward your employees which will motivate them to perform better.
4. Treat CRM as a repository: Each organization needs to treat their CRM as the only repository for history like e-mails, calls, meetings, etc. Every employee must adopt CRM and should use it religiously.
5. Reports: Make sure you have an updated data so that you can answer like questions like What did Sales Rep A do a week ago? What are the best deals openings? Is it accurate to say that we will hit our sales target this quarter? How well does your organization use their CRM framework?
Change is never readily accepted and can cause resistance from employees. But no one will ever regret a move that will leverage your business by making it more organized and make you more productive. Adopting a new change would take time but will be useful for the organization's prosperous future.
Featured Vendors
EnTek Partners, LLC: enSite360 CRM Suite is a cost-effective CRM Cloud-based solution for Small Businesses and Hospice, Palliative, and Home Health Care Services
CEO Of The Month - Rory Cutaia, bBooth, Inc. [OTCQB: BBTH]: The Art Of The Pivot – How One CEO Navigated The Uncharted Road To Reset
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
