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Fostering Digital Identity Graph to Revamp Global Digital Identities

By CIOReview | Thursday, March 3, 2016

SAN FRANCISCO, CA: ThreatMetrix, a Digital Identity company unveils “the Digital Identity Graph”, a newest innovation in the fight against global cybercrime. ThreatMetrix aims at tackling cybercrime through the internet by developing graph framework for anonymous global digital identities.

The Digital Identity graph is a multiple far reaching application framework with data science and engineering achievement. Mapping the complex and ever- changing association among people, the solution streamlines mapping within people’s communication devices, account credentials, telephone numbers, physical addresses and the businesses with which they interact. ThreatMetrix uses underlying graph framework to define digital personal relationships globally. The real time speed and robust precision allows businesses to identify fraud and cyber attacks, and enhance privacy.

ThreatMetrix also anticipates that the security and fraud prevention industry adopts the concepts and endures yield value. E-commerce sites maximize revenue by turning away fraudsters without disrupting customers. The streamlined, context-based authentication helps financial services gain additional protection against account takeover by protecting IP access of small and large enterprises.

The Digital Identity Graph powers global shared intelligence through the ThreatMetrix Digital Identity Network. The application of machine learning, behavioral analytics and other advanced techniques across 2 billion monthly transactions serves about 4,000 customers globally.

The procedures and capabilities of the platform include: outlining the devices such as desktops, laptops, smartphones, tablets, and identifying threats and malware that indicates a high risk transaction. The analysis incorporates user identities and behaviors comprising username, password, and email address into a dynamic Personal ID. In addition, ThreatMetrix validates business policy through constant evaluation and verifies risk scores and associated risks. The customer information and data can also be shared across Global Trust Intelligent Network.

 “Establishing authentication in today’s global and digital economy is incredibly complex – ask anyone working in fraud prevention, enterprise information technology, or even the front lines of small businesses all over the world,” said Armen Najarian, Chief Marketing Officer, ThreatMetrix.

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