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FranConnect Acquires FranchiseBlast

By CIOReview | Friday, February 5, 2021

FranConnect confirmed that FranchiseBlast has been acquired to enable franchise brands and multi-location companies to control end-to-end operational performance. 

FREMONT, CA : FranConnect, the largest provider of franchise management tools to drive franchise sales, operations, and marketing performance, recently confirmed that it has acquired FranchiseBlast. The acquisition marks a breakthrough for FranConnect. It offers the only business platform that enables franchise brands and multi-location companies to control end-to-end operational performance from the company to the unit level.

The integration of FranchiseBlasts software to the FranConnect platform provides the FranConnects operational management solution with complementary, best-in-class abilities, especially in field management, like site audits and self-assessments. The FranchiseBlasts Field Audits app simplifies preparing, conducting, reviewing, and acting on-field audits to increase franchisees' engagement, enhance unit-level economics, and ensure compliance with franchisees while decreasing overhead field operations and infrastructure. FranchiseBlasts franchisee self-assessments allow operators to consistently progress between field evaluations, keeping a pulse on how they operate while maintaining continuity and compliance with the brand.

"Over the last 14 years, FranchiseBlast has emerged as a respected provider of franchise management solutions, serving the specific needs of field operations teams. With FranchiseBlasts capabilities in field audits, self-assessments, and reach into the unit-level, we saw an enormous opportunity to enhance FranConnects enterprise operations and performance management solution to deliver an unmatched platform for brands seeking to drive operational success across the franchise system," said Gabby Wong, CEO of FranConnect. "FranConnect has a deep commitment to helping the franchise industry thrive and we are continuously focused on how we can better serve current and future customers. As the market drives to greater growth and recovery, brands will require targeted solutions that enable improved reach and visibility into the unit-level." 

"FranConnect has aggressively invested in its products and solutions over the last several years in order to create the only purpose-built enterprise platform for franchise brands and has set the pace for technology providers in the franchise technology marketplace," said Jason Kealey, Eng., CFE, President of FranchiseBlast. "Weve worked extremely hard to build solutions that help our customers achieve greater unit-level performance and are thrilled to join the FranConnect team to help provide a broader set of operational capabilities to the more than 800 brands it serves. Now that FranchiseBlast is part of FranConnect, our customers will have access to and integration with the full breadth of the FranConnect enterprise growth platform, including services and support from the largest and most-established software company in franchising."