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G Adventures Joins Hands with a Technology Platform, Shares User-Generated Content

By CIOReview | Wednesday, November 13, 2019

G Adventures partners with CrowdRiff, a visual marketing platform, for better utilization of user-generated content.

FREMONT, CA: G Adventures, a socially responsible travel operator, is famously known as the small group adventure travel expert for people irrespective of their ages, interests, and budgets in more than 100 nations on all seven continents. The company consistently tunes into the travelers giving them what they want—top-notch tours in top-notch places with top-notch staff at incredible costs. Their main objective is to ensure an authentic and cherishable life-changing experience for everyone. G Adventures has chosen CrowdRiff, a visual content marketing software, for digital and social teams at travel and hospitality brands.

The company uses this marketing software to prosper its brand through the small group travel undertakings it offers, connecting everyone to the world. G Adventures enlivens its brand position of “Our World Deserves More You” for travelers planning their next experience. CrowdRiff’s Artificial Intelligence-powered content marketing platform permits G Adventures to gather, curate, and secure the usage rights to visual moments that are caught by its customers during their travel ventures. The platform combines content discovery, digital asset management, and content delivery tools. With this platform, G Adventures can source and share top-performing visuals with their crowds.Top Digital Marketing Solution Companies

“Travel represents one of those remarkable times in a person’s life where they want to share every aspect of the experience, from the destination, sites, and people to the food and unique encounters,” said Lauren Michell, VP of Marketing and Customer Experience of G Adventures. “Because user-generated content is such a powerful way to showcase all that travel has to offer, we were looking for a partner with a technology platform that could help us showcase our customers’ travel moments. CrowdRiff is the perfect fit for us as they truly understand and share our love of travel, have the same entrepreneurial spirit as G Adventures, and of course, their technology platform provided exactly what we needed.”

G Adventures is anticipating expanding its utilization of the CrowdRiff platform for many of its applications, including an initial launch objective of streamlining how they gather user-generated content for sharing on social media and their site. Further, the CrowdRiff platform will be used by G Adventures’ in-house agency, social media, along with their web, and content production teams, and external agency partners.

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