Galaxy Marketing Solutions Brings a Change in Google Adword Policies and Launches Podcasts to Help Dentists

By CIOReview | Tuesday, May 10, 2016

FREMONT, CA: Recently it has been reported that, Galaxy Marketing Solutions, a dental market company has reacted to the recent changes in Google Adword policy changes. They have also taken an initiative to educate clients through webinars, podcasts and YouTube videos. A change in the way to display Adwords ads in the Search Engine Results (SERPs) has been incorporated by Google lately. It has been reported that ads being previously displayed along the right hand side of the organic listings will no longer be displayed. The count of the ads that appear at the top of the results page have been increased to four and a few more have been added along the bottom of the page. This eventually results in an increase in the cost per click for many popular search items.

Galaxy Marketing Solutions has decided to offer retargeting campaigns to its new and existing Adwords customers for free with an intention to help customers balance the increased cost of Pay per Click advertising and maintain a high return on investment. Retargeting increases click through rates as it tracks visitors within a client’s website and other websites that participate in the advertising. Post retargeting, an increase in sales conversions and the number of times a prospect will see an increase in the advertiser’s message.

In another scenario, a podcast to help dentists and small businesses to facilitate effective marketing of their businesses has been launched by Galaxy Marketing Solutions. On a weekly basis, the podcast features useful tips and information on a variety of topics on marketing businesses. Using GSM’s proven marketing strategies and campaigns, dentists and small medical practitioners in the US and Canada can expand their market reach. Thus small businesses are able to attract new clients and make more money on existing customers through these tips.