Gamification Can Make your Marketing Strategies a Hit

By CIOReview | Monday, March 26, 2018
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While a few thought it was a fad that changed the real purpose of games, forward thinkers saw it as a revolution. It has turned into what incorporates fun and an element of competition to a marketing strategy. Gamification—although it has been around for years—still continues to be positioned as a trend going ahead, and is gaining attention as the ideal way to create engagement with potential customers. There’s only a little you need to learn about Gamification to take advantage of it.

Gamification marketing is easier than business gamification, with the goals slightly varying. While corporate gamification aims at training employees, the objective of gamification marketing is to engage users and sell to them to keep them engaged. Many enterprises are just beginning to discover gamification despite being around for a while now.

There are several tools that gamification marketing uses, to engage users and increase their brand loyalty:

• Points system or any way of tracking progress and badges to establish that growth.
• Competitive systems like leaderboards for users to compare performances.
• Progress benchmarks where users can track their experience.
• Quests for them to get a sense of accomplishment.
• Creating emotional resonance that can help re-engage.

The goal is to make user base more engaged and knowledgeable. As a result, users begin to grow and adapt beyond just the gamification. Several businesses are now trying to integrate gamification into their regular promotion campaigns and business models. If you are looking for effective way to reach, attract, engage customers of today, then gamification is the route to achieve these goals.