Gamification Disrupting Pharma

By CIOReview | Wednesday, May 30, 2018
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Gamification reinforces goal-directed effort by adding an appealing interface for users and reducing the boredom of completing mundane tasks. By utilizing entertaining and enjoyable animations or sounds, gamification provides reward mechanics that can enhance recall of relevant information, adherence to the current course of action, as well as the adoption of new processes. Due to such capabilities, gamification has the potential to disrupt the pharma landscape by its applications in aiding medical education, drug research, simulation training for medical professionals, interactive clinical information provision to patients promoting recall, patient adherence studies, progress assessment, and more.

Gamification's detailed digital simulations can help researchers assess patients' psychological and physiological status in response to different stimuli. This enables healthcare providers and patients to communicate and collaborate more efficiently and safely. The friendly and familiar smartphones are augmenting the use of gamification in the pharma industry. Studies have also found doctors to be favoring the appropriate use of digital technologies including videos, still images and X-rays, for improving the health of patients.

Apart from crowdsourcing and providing children with clinical information in a nurturing way gamification caters to the elderly as well. Basic video game mechanics help swiftly detect Alzheimer's disease, and provide reminders for taking medication, measuring blood glucose levels, and managing the progress of general health.

Research by Kerfoot et al published in the Circulation: Cardiovascular Quality and Outcomes journal (2014) exhibited the prospect of managing hypertension using an online spaced-education game. Researchers are directing gamification towards betterment, and consequently, gamification is truly developing to be the next disruption in pharma.