GENBAND Launches Zift Solutions for Advanced Marketing Capabilities

By CIOReview | Thursday, March 10, 2016
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ORLANDO, FL: GENBAND launched Zift Solutions Channel marketing and management platform to help its communication service provider, customers and channel partners in unveiling and endorsing its products.. This new platform will offer wide range of marketing services with go-to market support for its customers and company’s partners.

"By providing automated marketing solutions, technology and strategic support available from Zift, we are making it easier than ever for our customers and partners to navigate today's competitive, complex landscape by setting themselves apart with the ability to easily market their solutions and services while capturing more sales," said Patrick Joggerst, EVP of Global Sales and Marketing at GENBAND. "Zift Solutions is one of the most advanced platforms on the market and provides our customers and partners with the ability to intuitively customize content, execute integrated campaigns and extend their reach through the latest in social media marketing and analytics technology."

As far as the advantages offered to partners with the Zift platform is concerned, there is this email Campaigns which include offers with creative approval. Yet another advantage is content and social media syndication which helps the partners remove the barriers of content development by automatically delivering and displaying content on the partner’s websites.. They also offer customized collateral assisting the associates to co-brand with the logo and contact details.

On the marketing front, GENBAND also offers Shared Analytics and Reporting allowing partners to alter, follow and evaluate marketing strategies with premium Zift support to provide proper support and offer hands-on solutions to the partners who need assistance in marketing to excel.      

"We are extremely pleased to welcome GENBAND to the growing Zift Solutions community," exciaims Ken Romley, CEO, Zift Solutions. "Their successful Zift Solutions launch underscores how GENBAND is helping its customers and partners engage today's self-empowered buyers, streamline marketing outreach and drive sales."