Gladson Optimizes Walmart Product-Line by Offering Stress-Free Content Delivery

By CIOReview | Thursday, April 14, 2016
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digital ecosystem of WalmartFREMONT, CA: Gladson, a product-information service provider for consumer goods industries, has announced its integration with the Walmart API to provide its manufacturing customers with an easy alternative for product delivery to the Walmart.

Gladson will assist Walmart in ensuring that the products will easily represent at the digital ecosystem of Walmart. It will ensure all of these by capturing, hosting and delivering the product content on the account of the manufacturers, and based on the Walmart requirements for the data formats and attributes.

“What we are hearing from the manufacturers is that the distribution of their product content to the Walmart and other retailers is a strategic priority, and they require a solution provider that has the content expertise to meet retailers' complex and evolving technology requirements,” says Susan Sentell, CEO, and president, Gladson.

Gladson offers all the brands a single place for the implementation of different content services related to the product that includes photography of the products and attributes capturing. The company is also going to assist in hosting the product content provided by the manufacturers. Moreover, the extended product suite offers updated status of current products, syndication of the content and its delivery.

This integration between Gladson and Walmart will provide some remarkable benefits to hundreds of the manufacturers that are currently working with the Gladson enterprise. It will also offer flexibility and unprecedented choice to the brand owners in accordance to the way in which their data is going to be distributed and uploaded across the whole Gladson channel. The integration allows Walmart to provide good quality product content to its shoppers across all its passages.

“Our goal is to provide the most accurate, up-to-date and comprehensive product information to our customers regardless of how they shop to improve the shopping experience for our customers,” states Ram Rampalli, Global Head Content Acquisition, @WalmartLabs.