CIOREVIEW >> Customer Relationship Management >>

GoECart's Commerce Suite Bags Additional Features to Improve Customer Retention

By CIOReview | Wednesday, April 20, 2016

Subscription commerce features like recurring orders and auto-shipBRIGEPORT, CT: GoECart, the provider of fully-integrated, on-demand eCommerce solutions recently informed about the addition of new features to its commerce suite. The latest subscription and continuity features helps the company’s agents improve customer retention as well as build greater brand loyalty. Instead of buying the product directly, the functionality allows users to ‘subscribe’ for that product and receive updates on them, through the eCommerce site.

Manish Chowdhary, CEO, GoECart mentions, “Subscription commerce features like recurring orders and auto-ship will help our clients to simultaneously boost purchase frequency while increasing customer life time value (LTV) by as much as 200% to 400%.” He added that in the domain of customer retention the decision of allowing shoppers to subscribe to product purchases will enable the company in offering the same subscription capabilities as offered by Amazon Prime, Birchbox and many more to its vendors.

The latest iteration enables shoppers to ‘Subscribe and Save’, which helps buyers to set quantity and frequency of recurring purchases using a simple and elegant web user interface. It also offers an advantage of additional discounts based on the frequency of the subscriptions. The Robust Subscription Administration and Customer Service allows agents to choose which products provide a subscription option and have easy access to all the info they need, in order to help service the customers quickly and efficiently.

With the fully branded and personalized emails, manual work can be eliminated as well as customer satisfaction can be boosted. Self-management of subscriptions allow customers to manage their own subscriptions. They can monitor and change the details like delivery schedules, payment methods of each subscription - at any given point of time.

Anthony Simone, President of 11th Street Coffee who has deployed GoECart’s subscription and continuity features states, “We’ve been piloting the GoECart’s Subscription and Continuity features and the results so far have been promising. It’s easy for our customers to use, and fully automated for us to manage in the back office. We expect this module to be a hit with both our customers and our staff.”