Google Collaborates with Levi Strauss to Create Interactive Textile

By CIOReview | Tuesday, June 9, 2015
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SAN FRANCISCO, CA: Everything seems to be getting smarter in the recent times and Google is leaving no stone unturned to make this a reality. The company’s Advanced Technology and Projects (ATAP) team revealed Project Jacquard announcing its partnership with the U.S. jean maker Levi Strauss to create smart clothing.

 Project Jacquard involves using specially woven fabric to create clothing with touch- screen control abilities. The interactive textile is made by weaving conductive threads which are connected to tiny circuits fitted into the fabric. These circuits use algorithms to recognize touch and swipe gestures.

The user can make phone calls or send messages with the brushes of the fabric as data will be sent wirelessly to smart phones and other smart devices. The fabric is stretchable and washable also, claims the team.

"The work that Google and Levi's are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional." says Paul Dillinger, Head of Global Product Innovation, Levi Strauss.