Google in Partnership with Wowza Launches Click-to-Deploy Video StreamingMedia System

By CIOReview | Tuesday, July 28, 2015
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FERMONT, CA: Google collaborates with Wowza Media System announces cloud based setup technology to stream high video and audio content worldwide. Wowza Media Systems running on Google Cloud Platform enables you to stream high-quality, live or on-demand content to users anywhere in the world from Google’s reliable network."

Wowza streaming engine is capable of supporting  multiple formats and screen sizes.The technology process video in any format, transcode it just once and then deliver the content to any connected users who want to deploy their streaming solutions in the cloud with Google. All of Wowza features and functionality for trascoding the video into different format to accommodate various user is now made available in Google cloud platform.

According to the official discription of the technology,the Click-to-Deploy video can be used both within the permises and in cloud hosted environment with cost advantage includes per-minute-billing and sustained use discounts. With the combination of Google virtualization technologies and global load balancing functionality with Wowza’s streaming engine,It allows the user to process video in any format through Click-To-Deploy video streaming offering a relatively simple and inexpensive way to deliver video content worldwide.

Google’s partnership with Wowza comes in the middle of demand for video content online from Internet consumers around the world. The network giant predicts that 80 percent of all traffic online will be video content by the end of 2019.

“For Wowza customers that need to get up and running quickly, Google Compute Engine is a great option for consistent, global streaming of live and video-on-demand content to any device,” says Charlie Good, chief technology officer and co-founder, Wowza Media Systems.

Google in partnershipwith Wowza allows the organization a broader reach. However, there are other firms like Amazon and Microsoft which provides the same video content streaming facilities.