Google Introduces App Review system to Nullify Violation

By CIOReview | Friday, March 20, 2015
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FREMONT, CA: In an attempt to enhance the Google Play platform further, Google has announced the introduction of an app review process and a content rating system.

Nicole Arce, for Tech Times notes that the approval process has been in place for a few months now, and the developers have been unaware of it. Through this update, Google follows the footsteps of Apple, which already has a screening system in place for apps. The notable difference, though, is the time taken by Google, which is shorter unlike the tedious process to get on to the app store.

Google states that its intention was to ensure that there is no violation while making sure that the review process isn’t unnecessarily lengthy. The machine reviewer then successfully tests these apps, and then they would undergo further verification and scrutiny by the human team. The review process also allows the users to stay updated on the status of their app and provides them with reasons for its failure to get through the process.

The latest move, also involves the introduction of a content rating system which enables the developers to understand how their apps are being received. With opinions varying from one country to the other, it helps them label their apps according to different preferences. Developers, on completing a questionnaire would receive content rating for their apps and games, and this would include official ratings from Age Rating Coalition (IARC), Entertainment Software Rating Board (ESRB), Pan-European Game Information (PEGI), Australian Classification Board, Unterhaltungssoftware Selbstkontrolle (USK) and Classificação Indicativa (ClassInd).

"We value the rapid innovation and iteration that is unique to Google Play and will continue to help developers get their products to market within a matter of hours after submission, rather than days or weeks," says Eunice Kim, Product Manager, Google Play.