Grameenphone Signs Agreement with Dialogue Group, 365Squared and HAUD Systems

By CIOReview | Thursday, February 12, 2015

FREMONT, CA: The telecommunication solution providers-HAUD Systems and 365squared together with international A2P SMS messaging company-Dialogue Group gets on board with Grameenphone to improve the A2P (Application-to-Person) messages ecosystem. Leveraging the power of a customer base of more than 51 million, the partnership will ensure security and protection for Grameenphone subscribers through this unique SMS filtering solution.

The latest filtering solution deployed on Grameenphone’s network by HAUD Systems has been designed to detect A2P traffic from P2P and addresses grey messaging routes. The grey routes may carry numerous fraudulent and unauthorised activities damaging the reputation and service of an operator.

After winning the tender to manage A2P traffic on Grameenphone’s network, 365squared—who specializes in revenue protection and fraud management for MNOs, opted Dialogue Group and HAUD Systems as their associates to deliver the solution. The firewall solution is deployed on all inbound domestic and international links to monitor International A2P traffic via domestic operators, domestic SMS Bulk providers, SMS HUBs, roaming partners to ensure delivery of international A2P traffic via the authorized entry points only.

Allan Bonke, Chief Marketing Officer of Grameenphone says that this collaboration is part of the company’s strategic milestone in terms of both protection and fraud prevention. “Having implemented this filter on the network, Grameenphone has now become the first and only operator in Bangladesh to comply with the local telecom regulations,” he adds.

Perry Offer, CEO, Dialogue Group, says, “The implementation of the SMS filter technology is attractive for MNOs as it generates new revenues without the need for upfront investment. Our recently launched A2P SMART (Secure Monetisation of Application Related Traffic) Hub guides operators through the processes to filter their grey route traffic and realise millions of dollars in additional revenues.”

Claire Cassar, CEO of HAUD Systems states, “We are confident that our SMS filtering solution and our collaboration with 365squared and Dialogue Group will secure the revenue stream for Grameenphone through the efficient and effective management of A2P traffic, and results will be very timely”.

Tonio Ellul, CEO and Director of 365squared, adds, “Our solution, based on innovation, efficiency and intrinsic market knowledge, ensures revenue streams from legitimate messaging services and gives peace of mind to the operator.”