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GRAX's New Fall '20 "Quantum" Edition-the Fastest Way to Back Up and Take Full Ownership and Control of Salesforce Data

By CIOReview | Tuesday, September 22, 2020

GRAX is the leading SaaS Data Value Platform, released Fall ‘20 Quantum Edition, the fastest way for organizations to take back ownership and control of their Salesforce data by backing them into their customer-owned cloud environments.

FREMONT, CA: The customers can tap the full strategic value of their historical data in Salesforce while simultaneously maintaining complete access to the full historical dataset inside Salesforce and outside of it both in their organization’s cloud data lake.

As stated by ESG, “Most organizations see data reuse as the next stage of data protection: 59 percent see data reuse and data management as an extension of their overall data protection strategy, while another 21 percent say it will totally replace it.”

“Who owns your data in your SaaS cloud applications? What about your data in third party apps that plug into those apps?” asks Joe Gaska, CEO, and founder of GRAX. “Many organizations don’t realize that they don’t fully own their data. Meanwhile, ownership, possession and access to historical SaaS data is really important – not just for compliance or security reasons, but also for an organization’s ability to reuse that data for customer retention and growth. This is why so many of our customers turn to GRAX; we give them complete control over the use and reuse of their historical SaaS application data.”

GRAX Quantum Edition can quickly and reliably back up, store, and transmit complex Salesforce customer datasets into a customer’s cloud environment. The backup data remains available in production and becomes accessible for downstream consumption in a customer’s DataOps ecosystem via their cloud data lake. This delivers unprecedented value both inside the Salesforce application and outside of it, for example, in a customer’s data warehouse.

“GRAX is helping us turn our customer’s cloud application backup data into a strategic asset for their business,” says Matthias Ulrich, Chief Technology Officer of logicline. “That’s something that only a handful of tech giants have been able to do thus far – amass a ton of historical data and actually use it to win – but GRAX lets anyone do it. This levels the playing field; we figured if we don’t help our clients start doing this right now, chances are that one of their competitors will – and will use it to win in their market against them.”