Groupon To Go, New Food App Delivery Service to Expand Market Presence for Groupon
FREMONT, CA: Groupon, an online daily deals site which aims to increase consumer buying power while driving more business to merchants through price and discovery has acquired food delivery service OrderUp. This alliance will help Groupon to launch its own food delivery business, Groupon To Go, reports Sarah Perez for TechCrunch.
The new app allows customers to order food directly from service’s app and website, and offers 10 percent discount on every order. But currently the app under pilot testing and serves around 500 restaurants in Chicago, which will later hit nationwide. “Groupon’s interest in building out a delivery service came about due to interest from its own customers and help restaurants to promote their own takeout and delivery option using Groupon,” says Sean Smyth, VP and GM at Groupon.
The takeover will allow Groupon to expand its market presence in food delivery market and integrate OrderUp’s technology in Groupon. This includes things like the ability to track your order in progress, group ordering and order ahead functionality. This will also increase market opportunities which will allow independent contractors to become a part of Groupon To Go delivery personnel. Groupon plans to expand offers by delivering its own infrastructure for those restaurants that have subscribed to Groupon’s delivery service. The company can thus draw advantage over its competitors in changing market, where every company tries to bait the customers with new deals and offers.