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Massive amount of data flows in from various sources such as emails, user’s browser history, and social media sites every day. This colossal amount of information is stored in the cloud and by analyzing this data, latest trends and patterns can be identified. This collected data, which is known as big data, has the potential to elevate enterprises to the next level. However, data analytics possess the power to shape the future by harnessing big data to provide smart data, which can be utilized to shape and improve business.