Hawthorne Extends its Analytic Tool Offerings with Introduction of QCast

By CIOReview | Thursday, March 5, 2015
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LOS ANGELES, CA: Hawthorne Direct, a full service direct response advertising agency, announces that it has introduced QCast analytics tool to facilitate predictive intelligence for media planning, optimizing and determining Key Performance Indicators (KPIs).

Hawthorne’s data analytics tool implements data science approach with 360 degree view and visualization of integrated information from various sources. The company blends brand messaging with analytic systems to generate accountable and high performance advertising campaigns.

QCast joins the line of multiple Hawthorne analytics tools such as: Catapult to provide qualitative and quantitative reports and insights optimizing client advertising campaigns; PureStat which facilitates web attribution analytics to develop and determine response curve of TV airings and draws hidden signal from visible signal; TimeTrack database for media trends and buying behavior to give up-to-minute data tracking through iBoard - a real-time dashboard; and Market Retail Penetration Index (MRPI) testing methodology that measures retail response.

George Leon, Senior VP of Media and Account Management at Hawthorne states that QCast strengthens the analytics methodology of the company by helping user find consumers and their demands with ‘art of brand and science of analytics’ approach to strategically engage them.