Homeowner Keys Bestows Actionable User Insight to Minimize Mortgage Stakeholder Risk

By CIOReview | Friday, August 28, 2015
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FREMONT, CA: CoreLogic, global property information, analytics and data enabled services provider released a new intelligence tool Homeowner Keys, specifically designed to improve marketing segmentation and risk detection.

The software expands on CoreLogic Proprietary match logic to the company’s extensive homeowner and property database to characterize a homeowner’s historical property ownership, home improvement, mortgage activity and transaction behavior over time. It further enables improved consumer targeting strategies and also effective risk management decisions.

Home improvement providers and lenders can use now use this tool to determine how often a homeowner moved or renovated home. It can eventually help in predicting the time and expenditure on home equity line of credit. This information can significantly help real estate professionals to improve the targeted potential customers and determine the risk.

The enhanced linkage technology helps companies to focus on the most viable prospects and high value consumers. It distinguishes property investment activities across multiple properties such as buy/flip or buy/hold patterns. It can also be used by tax authorities to identify individuals filing for homestead exemptions on multiple properties.

"Knowing a potential consumers current status is a good start, but gaining insight into their real estate activity and behavior over time provides even more intelligence that can help better inform acquisition and retention decisions," says Randy Wussler, Vice President, CoreLogic.