Hospitality Bots to Enrich Customer Satisfaction

By CIOReview | Monday, June 10, 2019

FREMONT, CA: Over the last few years, multiple changes within the technology space have propounded transformation in a myriad of industries, adding more value for the end users. In hospitality, the real boost of Artificial Intelligence (AI) has the power to transform the sector entirely. Given the rising demand for smart automation of existing operations, AI has entered the traditional hospitality landscape with a promise to empower hotel reputation, drive revenue, and take customer experience to the next level. The adoption of emerging technologies has risen to become the trend, inspired by successful use cases.

Chatbots are transforming the way booking inquiries are managed, and visitors are turned, to patron customers. The front-office staff who are liable for conducting booking-related queries could well be replaced, with conversational assistants. These intelligent bots are programmed to create simulated conversation through natural language processing in the native language, enabling controlled, and dynamic interactions between humans and computing machines. Interactions for hotel booking enriched with intelligent bots offer immense convenience to customers such as all-time availability, fast-paced delivery of service along with several custom options for booking room services.

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Hotels need precisely devised strategic process automation of its internal and customer care services to lessen service cost and optimize the operational cost. AI capabilities in hospitality are beneficial for both hoteliers as well as guests. Machine Learning tends to observe the fluctuation and consistency in trends along with delivered responses of previous agent conversations to produce accurate answers, custom offers, and personalized suggestions that complement the lifestyle choices of customers.

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Hotel operations system can communicate correctly with the physical world through interconnected devices, sensors, and machine learning, presenting guests with highly personalized customer experiences. Hotel rooms can use the existing network of technologies in combination with virtual assistants to further enhance the experience.

With so much pressure to stand the competition and capture broad customer base, hotels across the globe will require substantial technological innovations to survive. It is reasonably evident that integrating AI in hospitality shows a fundamental redefinition of exclusive customer experience.