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FREMONT, CA: Big Data is growing at a rapid rate, so it is no surprise that the hospitality sector is getting in on the act. With a bulky capacity of customer touch points and the accessibility of third-party data sets, the travel sector has more data at its fingertips than ever before. A wide range of these datasets is available for businesses to develop their operations and drive personalization across sites and venues. From increasing revenue to improving the customer experience (CX), the ways that Big Data is bringing significant changes include: