How AI is Redefining the E-commerce Industry
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How AI is Redefining the E-commerce Industry

By CIOReview | Thursday, August 19, 2021

Businesses are exploring the applications of AI to stay ahead of the competition and to improve their performance.

Fremont, CA: E-commerce industry has undergone tremendous change over the past few years, and artificial intelligence (AI) has played a major role in these dynamics. A global survey shows that a major percentage of businesses have been incorporating AI tools for expansion. By incorporating these AI tools into their business strategies, organizations have been able to achieve substantial increase in their efficiency and productivity. For instance, implementing virtual assistants, automating monotonous processes, and personalizing services have been possible because of AI.

Interestingly, virtual assistant tools have greatly benefited business owners. Virtual assistants can handle consumers around the clock and automatically resolve their queries effectively.  By doing so, it enhances customer experience thereby offering more opportunities for progress. Similarly, by enabling personalization helps business owners to foster a deep connection with the consumer. AI pulls history of consumers and analyzes it to customize and deliver products and services accordingly. On the other hand, when it comes down to performing regular repetitive tasks can eliminate errors and increase time efficiency. Meanwhile, knowing the consumer’s interest is just one click away through AI’s smart search. With its intelligence search techniques, AI can easily eliminate data silos and enable customers to find the information they need swiftly and intuitively.

AI can thus deliver greater benefits in e-commerce by providing critical insights on consumer and business data for further growth and increased possibilities. AI can be of help for retailers especially in areas like product recommendations, personalized shopping and inventory management. This technology can have massive impact on this industry in the coming future and it will potentially improve customer experience.

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