How AI Modernizes Knowledge Management in the Media and Entertainment Industry?

By CIOReview | Friday, January 3, 2020

Form streamlining the conversations with customers to standardizing the content search and recommendation features, artificial intelligence transforms knowledge management solutions across the media and entertainment industry.

In recent years, Artificial Intelligence (AI)-based channels and interactive entertainment portals have gained massive popularity. The AI-integrated entertainment channels help entertainment professionals to carefully analyze the viewer’s preferences and collect valuable data for further development of the strategy. Here’s how AI helps media and entertainment firms in knowledge management.

Modern entertainment companies can take initiatives for better knowledge management practices by changing and deploying innovative solutions to their early work infrastructure. Today, the viewers are now well-informed and demand tech-driven entertainment solutions. The professionals can use AI-based customer service interfaces, which can provide instant solutions to customer issues by smartly extracting information from multiple channels. This technique can save lots of workforce efforts and time while boosting customer satisfaction. The entertainment professionals can adopt AI-enabled chatbots that can streamline conversation with the customers while delivering relevant content suggestions.

Knowledge gained from various channels is often unstructured, which requires precise evaluation to sort into designated folders. AI implementation can speed up the information sorting processes more accurately and enable the professionals to access particular data instantly when they need it. AI can also help the entertainment professionals to predict customer demand by smartly analyzing gathered knowledge. The entertainment portals’ content recommendation can be personalized according to individual accounts. Using AI for knowledge management can not only help in sorting the unstructured information but also boost employee productivity. By running smart and in-depth analysis of the data, the entertainment professionals can take the lead on producing customer-driven content. Entertainment producers can save lots of production time and money by utilizing the analysis reports outputted by the AI-based knowledge management solutions.

AI-based knowledge management solutions in the media and entertainment industry contribute to transforming and standardizing knowledge management. Such modernized solutions also improvise the development of marketing strategies. Media and entertainment organizations are actively investing in new technologies, as the evolution of the tech world holds the potential to open the doors to the future world.