How AR/VR Analytics May Help Your Business

By CIOReview | Tuesday, March 6, 2018
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Augmented reality (AR)/virtual reality (VR) are gaining popularity, and the early adopters are already trying to reap its benefits. The use cases differ from industry to industry, but the initiative is to leverage virtual assets or build a virtual environment that offers cost-effective means of achieving what is otherwise complicated in the real world.   

When it comes to imagination, the possibilities seem limited. However, adoption numbers highlight the new nature of the products and related analytics in the businesses. According to a recent survey by CompTIA, an IT trade association, about 21 percent of the organizations have some kind of AR or VR initiatives in place. Tim Herbert, senior VP of research and market intelligence, CompTIA says that most of the organizations realize the potential of AR/VR, but they will take some time to adopt it completely. 

At present, business professionals are focused more on the visualization aspects. As it is evident that AR/VR environment needs to be monitored, analyzed, and optimized, the interest in analytics will take a back seat. Currently, businesses concentrate more on the technology aspect and the skill set required to implement that technology.

VR analytics allow organizations to better understand and connect with their customers. It is about knowing how customers can interact with the company’s content and how significant they find it. Businesses in different industries are exploring AR/VR technologies to see the impact they have on sales and marketing, product development, HR, and more.